Name or Marketing Slogan?

Name or Marketing Slogan?

I would rather that pieces of legislation had neutered borg-like names, like Act 1234B, rather than names such as "Patriot Act" or "Healthy Forests Restoration Act" or "Clean Air Act". Most names assigned to legislation are pretty good labels, in that they seek to describe the purpose of the legislation. But some names are clearly devised primarily as marketing slogans. The name, "Patriot Act", for example, was clearly chosen for its marketing value. It feels creepy to have legislation marketed to me.