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Monitoring The Blogs
More and more non-profit and corporate organizations are realizing that they ignore the blogosphere at their own peril. If not closely monitored, blogs can surprise an organization with a storm gathering around their issue or brand. At the same time, blogs provide an opportunity to reach so-called "influentials"รขthose members of society responsible for influencing mass opinion within their personal and professional circles.
Issue Dynamics is media relations type company. Check out their sweet Blogger Relations services. My favorite is the Blog Monitoring bullet point that offers to help organizations "track and respond to blog postings before they grow and 'jump' to traditional media sources".
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